Case Study

Ellactiva Fortified Confectionery Chews

Our first own-brand product, Ellactiva Calcium chews, features a unique blend of calcium carbonate and milk minerals to create better tasting chews that deliver high quality calcium without any taste compromise.

Taking calcium supplements can often be difficult due to the unpleasant chalky taste of the supplement. Our chews are a high quality calcium supplements which encourage compliance because they taste so good and our customers enjoy having one every day

Our new proprietary delivery system allows us to add a wider range of minerals and supplements combined with prebiotic fibres that increase the nutritional benefits of the product, making it high in fibre, reduced fat and reduced sugar yet without compromising the great taste of the chew.

Using our delivery system for fortified chews we have developed a range of new fortified confectionery containing high quality ingredients such as Omega3, Glucosamine and cranberry extracts that have previously been difficult to deliver in this way due to taste issues and degradation of the ingredient in the cooking process. Each chew has the required dose to make it an effective supplement too.

You can find out all about Ellactiva at www.ellactiva.com